What kind of media institution might distribute your media product and why?

I think this institution would be the most suitable for our media product as it’s one of the six major movie studios is the US. This benefits us as the film will be shown in many different countries all over the world. Universal pictures would be the kind of media institution that we could use in our thriller as they have done previous films that are similar including, ‘Psycho’, ‘Skeleton Key’ and ‘Unborn’. Founded in 1912 by Carl Lamelle, it is one of the oldest American movie studios still in continuous production running for over 95 years so by working/making films from the same genre, Universal have gained a large amount of experience and now know what the audience want from these genre of films. Also, running for this long means that they must have many connections in the media industry all over the world that will be useful for our film.

As well as owning a sizable film library spanning the earliest decades of cinema to more contemporary works, it also owns a sizable collection of TV shows through its subsidiary NBC  Universal Television distribution. It also acquired rights to several prominent filmmakers' works originally released by other studios through its subsidiaries over the years. 

Universal’s production studios are based at  

‘100 Universal City Plaza Drive

’ in Universal, City, California. This means there is a lot of resources around such as a variety of places that could be used to make the film or just inspire ideas from. Distribution and other corporate offices are in New York City. Universal Pictures is the second longest lived Hollywood studio; Viacom-owned Paramount Pictures is the oldest by a month. As these areas are popular in the film world our film will become more global and the company will be known more which will mean our film can get global distribution.

The area served is Worldwide so it’s a trustable company and as the film would be shown all around the world the company will be made global and it will gain more publicity.

I think our new product wouldn't have a problem in term of promotion as Universal is a popular institution and known globally.